helping you structure and
accelerate your growth
we accompany organizations of all sizes through their strategic planning process, from the definition of their vision to the deployment of their action plan.
To put it plainly, we have been in your shoes before. We know that strategic planning can be a complex and cumbersome process, and it sometimes results in strategic recommendations that end up being too difficult or too abstract to implement.
That’s why we believe in simplicity, focus, and agility. Starting from your macro business objectives, we help you to define your vision and identify your strategic imperatives. We also help you to build your roadmap to success and modelize the plan from a financial and operational standpoint. Throughout the process, we keep in mind how to implement the plan and engage your stakeholders – both internally and externally.
what makes us unique
our uniqueness lies in the synergy we create between finance and marketing.
kabana | strategic studio was built by an expert in finance and corporate strategy, and an expert in marketing and brand management. This dual perspective gives us a greater breadth of vision, encompassing both the strategy and the business model from top-line to bottom-line.
how we can help
we can help orchestrate your strategic planning process by guiding you to answer the right questions.
WHAT IS THE MARKET POTENTIAL FOR A PRODUCT OR SERVICE?
> Is the value proposition relevant to the consumers?
> What are the drivers and barriers to purchase?
> What trends will impact how you build and adjust the value proposition?
> Who are the direct and indirect competitors?
> And ultimately, how can you win in the marketplace?
WHICH MARKET(S) OFFER THE HIGHEST POTENTIAL FOR GROWTH?
> Who are your core clients today, and which consumer segments present the biggest potential for growth?
> Where are they located outside of your current market?
> Which markets are more attractive based on the value proposition and the business model?
HOW TO BUILD AND OPTIMIZE THE BUSINESS MODEL?
> What are the key components for your business model? And how can you create value?
> What are the strategic imperatives your organization should focus on?
>How can you generate more sales in your current markets?
> What is your optimal marketing strategy and how do you best position the brand and communicate its uniqueness?
what we are good at
we help clients by drawing from our wide range of expertise, to create solutions that are customized to your specific needs and business objectives.
building business models
identifying market and consumer insights
developing brand and marketing strategies
building and optimizing financial strategies
creating and animating strategic workshops
we work with clients across all industries and stages of development.
Nightclubs and nightlife
Amusement parks, theme parks
Tourism and travel
Media (print, television, radio)
Food and beverage
how we approach mandates
we work at different levels of the strategic planning process – depending on the needs of our clients
We can collaborate with our clients on the entire business planning process and accompany them from beginning to end. We can also focus on some specific needs (e.g. marketing strategy, consumer insights, business valuation, financial modelization, etc.) while keeping in mind the entire value chain.
Our planning process is structured in 6 main phases:
1. BUSINESS OBJECTIVES
Everything starts from the business objectives of the organization and its shareholders. We make sure to understand these objectives clearly so that we stay focused on the destination throughout the process.
2. INTERNAL AND EXTERNAL ANALYSIS
An optimal business model and strategy are anchored in a clear understanding of the internal and external environment. We immerse ourselves deeply in the reality of our clients, and we make sure we understand your market and consumers.
3. DEVELOPMENT OF THE VISION AND STRATEGY
Developing a strategic plan means first and foremost identifying the destination. Where do you want to go, and are key players aligned to go in the same direction? From this destination arises the marketing and financial strategy which is often articulated in three pillars: Product, Process and Talent.
4. DEFINITION OF THE ACTION PLAN
Strategy is the art of sacrifice, meaning that what we don’t do—what we give up—is just as important as what we choose to focus on. In other words, we must often first subtract in order to multiply. We help our clients to identify the strategic imperatives that will have most tangible and significant impact on their vision and model. We help you to prioritize and build a roadmap of actions based on your resources.
5. FINANCIAL MODELIZATION
Moving from vision to reality, from the conceptual to the tangible, is one of the key challenges of strategic planning. But thanks to our experience both on the client and on the consultant side, we can help you translate the strategic plan into a viable long-term financial model.
6. IMPLEMENTATION AND OPTIMIZATION
Our mandates do not end at the delivery of a report or a deliverable. The success of our clients truly matters to us. We want to see you all the way to the finish line, and when necessary, help you to optimize.