kabana | entertainment insights

putting consumers at the center of the decision-making process

we help creators, producers, brands or agencies make better business decisions using marketing research.

We use a wide array of marketing research techniques to collect strong consumer insights and we make them actionable.

We have created proprietary tools and benchmarks to provide our clients with better perspective on their strategic positioning within their markets.

kabana was founded by Florent Bayle-Labouré and Pierre-Luc Gladu, two entrepreneurs who spent a decade at Cirque du Soleil in marketing strategy and finance and worked with entertainment brands and projects across the globe.

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how we can help

there are 3 key questions we help

entertainment brands and companies answer: 

WHAT IS THE MARKET POTENTIAL FOR A NEW PRODUCT, BRAND, SHOW, EVENT, ...?

How does the concept perform compared to its current or future competition? How do consumers respond to the idea? Which consumer segments are most inclined to find relevance in the value proposition? And ultimately, how big is the potential market?

HOW CAN WE OPTIMIZE OUR MARKETING STRATEGY AND TOOLS?

What do consumers understand of the product positioning? And what is the optimal way to position the product in order to both convert consumers and create the right expectations? Do we have the right marketing creative strategy and tools?

HOW ARE WE PERFORMING IN THE MARKETPLACE?

Whether sales are going well or not, it is important to assess how the product is performing among consumers and against its competition. Where do we stand on key marketing indicators (awareness, depth-of-awareness, perception, etc.), what is driving purchase intent, or what are the purchase barriers that need to be tackled?

what we are good at

we help our clients with a broad palette of expertise, customized to the needs and business objectives of the brands we work with.

QUANTITATIVE

RESEARCH

Leveraging your own client database or using panel providers, we utilize surveys and quantitative analysis to measure and validate. We define KPIs and benchmarks to put results in perspective of the marketplace.

MARKET

ANALYSIS

Leveraging secondary data (databases, industry reports, trends, competitive analysis, etc.), we identify the levers which matter to your business model and evaluate market potential for your brand or product.

QUALITATIVE

RESEARCH

We spend time with consumers individually or in small groups (8 to 10 people) using individual interviews and focus groups to deep dive and understand consumers' behaviors and perceptions.

ETHNOGRAPHY AND

NETNOGRAPHY

We spend time in the real world with consumers in their everyday settings to understand how cultural trends, lifestyle factors, attitudes and social context can influence product or brand selection and usage.

who we work with

our solutions are designed and built for the entertainment industry, and we work with clients across every sector of entertainment.

LIVE

ENTERTAINMENT

Musicals

Broadway

West End

Opera

Dance

Music

Theatre

ATTRACTIONS AND TOURISM

Theme parks

Amusement parks

Water parks

Fairs

Aquariums

Travelling exhibitions

MEDIA AND BROADCAST

Magazine

Newspapers

Movies

Film

Broadcasting

Radio

New media

ARTS AND CULTURE

Museums

Festivals

Events

Biennals

who we've worked with

we have worked with some of the most iconic brands in entertainment, from live shows and musicals to theme parks, touring exhibitions, media, music and festivals.

/ Live entertainment

Moulin Rouge the Musical

School of Rock the Musical

Motown the Musical

Pippin

Kinky Boots

Anastasia the Musical

Once on this Island

Fun Home

Charlie and the Chocolate Factory

Lune Rouge Entertainment (PY1, Through The Echoes)

...

/ Brands

Star Wars

Mishmash

...

/ Events and Tourism

Piknic Électronik

Igloofest

Momenta - Montréal biennale for contemporary image

TKTS

Phi Centre

Phi Foundation for contemporary art

...

kabana | entertainment insights

putting consumers at the center of the decision-making process

we help creators, producers, brands or agencies make better business decisions using marketing research.

how we can help

​

there are 3 key questions we help

entertainment brands and companies answer:

​

​

WHAT IS THE MARKET POTENTIAL FOR A NEW PRODUCT, BRAND, SHOW, EVENT, ...?

HOW CAN WE OPTIMIZE OUR MARKETING STRATEGY AND TOOLS?

HOW ARE WE PERFORMING IN THE MARKETPLACE?

what we are good at

we help our clients with a broad palette of expertise, customized to the needs and business objectives of the brands we work with.

​

​

QUANTITATIVE

RESEARCH

MARKET

ANALYSIS

QUALITATIVE

RESEARCH

ETHNOGRAPHY AND

NETNOGRAPHY

who we work with

our solutions are designed and built for the entertainment industry, and we work with clients across every sector of entertainment.

​

​

who we've worked with

we have worked with some of the most iconic brands in entertainment, from live shows and musicals to theme parks, touring exhibitions, media, music and festivals.

​

​

entertainment brands and companies answer: 

we have worked with some of the most iconic brands in entertainment, from live shows and musicals to theme parks, touring exhibitions, media, music and festivals.